{
  "dataset": "CostPerTicket seed benchmarks",
  "last_verified": "2026-10-18",
  "notes": "Every row is copied from a publicly published case study. Figures are the publisher's own claims (usually platform-attributed), not independently audited. Fields listed in derived_fields were calculated by us from other figures on the same page. Currencies are as published; nothing is FX-converted.",
  "data_version": "d2e8afde",
  "rows": [
    {
      "id": "allmor-fantasy-festival-kyiv-2025",
      "event_name": "Fantasy festival",
      "event_type": "Festival (fan / fantasy)",
      "city": "Kyiv",
      "region": "Not stated",
      "country": "UA",
      "platform": "Meta",
      "period": "2025",
      "currency": "USD",
      "ad_spend": 1106.63,
      "tickets_sold": 556,
      "cost_per_ticket": 1.99,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 300,
      "ticket_price_currency": "UAH",
      "roas": null,
      "derived_fields": [],
      "notes": "Ticket 300 UAH; sales logged manually by client against spend. Freelancer write-up.",
      "source_publisher": "AllMor (Teletype post)",
      "source_url": "https://teletype.in/@andrew.yatsenko/yfKyrzjToxX",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "b00st-essex-rochester",
      "event_name": "Essex (30+ events)",
      "event_type": "Nightlife / club",
      "city": "Rochester",
      "region": "NY",
      "country": "US",
      "platform": "Mixed (Meta, TikTok, Google)",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": null,
      "cpm": 6.24,
      "ctr_pct": 1.11,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [],
      "notes": "Delivery metrics only; CPC $0.51, 25K+ clicks. Event type inferred (venue hosting 30+ events).",
      "source_publisher": "b00st.com",
      "source_url": "https://b00st.com/case-studies/live-events",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "b00st-heard-presents-austin",
      "event_name": "Heard Presents (100+ shows)",
      "event_type": "Concert",
      "city": "Austin",
      "region": "TX",
      "country": "US",
      "platform": "Mixed (Meta, TikTok, Google)",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": null,
      "cpm": 5.83,
      "ctr_pct": 2.08,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [],
      "notes": "Delivery metrics only; CPC $0.28. No cost per ticket published.",
      "source_publisher": "b00st.com",
      "source_url": "https://b00st.com/case-studies/live-events",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "b00st-john-legend-orion-2024",
      "event_name": "John Legend at Orion Amphitheater",
      "event_type": "Concert",
      "city": "Huntsville",
      "region": "AL",
      "country": "US",
      "platform": "Meta",
      "period": "Oct 2024",
      "currency": "USD",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": 4.35,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": 45,
      "derived_fields": [],
      "notes": "11,745 clicks to the purchase page. Venue city from public knowledge (Orion Amphitheater is in Huntsville).",
      "source_publisher": "b00st.com",
      "source_url": "https://b00st.com/case-studies/live-events",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "balandin-public-theater-play-2026",
      "event_name": "Russian-language play at The Public Theater",
      "event_type": "Theatre",
      "city": "New York",
      "region": "NY",
      "country": "US",
      "platform": "Meta",
      "period": "Mar–May 2026",
      "currency": "USD",
      "ad_spend": 2514.92,
      "tickets_sold": 241,
      "cost_per_ticket": 10.44,
      "cpm": 20.77,
      "ctr_pct": null,
      "ticket_price": 128.39,
      "ticket_price_currency": "USD",
      "roas": 12.3,
      "derived_fields": [
        "cpm",
        "ticket_price",
        "roas"
      ],
      "notes": "Purchase-optimized, 3 ad accounts. CPM = spend / 121,067 impressions. Ticket price = $30,942 conversion value / 241 purchases. Publisher states 1,130% ROMI.",
      "source_publisher": "Balandin Agency",
      "source_url": "https://balandin.agency/cases/theater-play-nyc",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "100+"
    },
    {
      "id": "balandin-public-theater-relaunch-2026",
      "event_name": "Same play, 7-day date-specific relaunch",
      "event_type": "Theatre",
      "city": "New York",
      "region": "NY",
      "country": "US",
      "platform": "Meta",
      "period": "Apr 2026 (7 days)",
      "currency": "USD",
      "ad_spend": 374.31,
      "tickets_sold": 23,
      "cost_per_ticket": 16.27,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [],
      "notes": "Short $50/day relaunch for one date with after-party: 195 site visits, 11.7% purchase conversion. Shows late pushes cost more.",
      "source_publisher": "Balandin Agency",
      "source_url": "https://balandin.agency/cases/theater-play-nyc",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "boest-qontinent-2024",
      "event_name": "The Qontinent 2024",
      "event_type": "Festival (electronic)",
      "city": "Not stated",
      "region": "Not stated",
      "country": "BE",
      "platform": "Meta + Google",
      "period": "2024",
      "currency": "EUR",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": 4.25,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "EUR",
      "roas": 33.98,
      "derived_fields": [],
      "notes": "Hardstyle festival, 35,000 visitors, sold out. Country is from public knowledge of the festival, not stated on the page.",
      "source_publisher": "Boest",
      "source_url": "https://boest.nl/en/case/the-continent/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "boest-verknipt-2019",
      "event_name": "Verknipt Festival 2019",
      "event_type": "Festival (electronic)",
      "city": "Not stated",
      "region": "Not stated",
      "country": "NL",
      "platform": "Meta + Google",
      "period": "2019",
      "currency": "EUR",
      "ad_spend": null,
      "tickets_sold": 2170,
      "cost_per_ticket": 4.33,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "EUR",
      "roas": 11.3,
      "derived_fields": [],
      "notes": "Meta plus Google Display. 2,170 tickets attributed to ads; festival sold out (12,000 target).",
      "source_publisher": "Boest",
      "source_url": "https://boest.nl/en/case/verknipt/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "hoerr-bangbang-tempe",
      "event_name": "Bang Bang Tempe grand-opening shows",
      "event_type": "Nightlife / club",
      "city": "Tempe",
      "region": "AZ",
      "country": "US",
      "platform": "Meta + Google",
      "period": "Published 2024",
      "currency": "USD",
      "ad_spend": 1457.02,
      "tickets_sold": 554,
      "cost_per_ticket": 2.63,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [],
      "notes": "Facebook/Instagram feed + Stories for tickets; Google Search for table bookings (30 tables). Stated campaign ROI 471.8%.",
      "source_publisher": "Hoerr Solutions",
      "source_url": "https://hoerrsolutions.com/wp-content/uploads/2024/06/Case-Study-Event-Promotion.pdf",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "majorimpact-deo-conference",
      "event_name": "Dentist Entrepreneur Organization live event",
      "event_type": "Conference (B2B)",
      "city": "Not stated",
      "region": "Not stated",
      "country": "US",
      "platform": "Meta + Google",
      "period": "First 60 days of engagement",
      "currency": "USD",
      "ad_spend": 5020.13,
      "tickets_sold": 39,
      "cost_per_ticket": 128.72,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 836.03,
      "ticket_price_currency": "USD",
      "roas": 6.49,
      "derived_fields": [
        "ticket_price",
        "roas"
      ],
      "notes": "Facebook ads plus Google Display retargeting. CPC $1.75, click-to-ticket 1.36%. Ticket price = $32,605 revenue / 39. High-price B2B, not comparable to gigs.",
      "source_publisher": "Major Impact Media",
      "source_url": "https://majorimpactmedia.com/event-promotion-facebook-ads-case-study/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "100+"
    },
    {
      "id": "nyba-blue-man-group-tiktok",
      "event_name": "Blue Man Group x Live Nation",
      "event_type": "Theatre / live show",
      "city": "Not stated",
      "region": "Not stated",
      "country": "Not stated",
      "platform": "TikTok",
      "period": "2023",
      "currency": "n/a",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": null,
      "cpm": null,
      "ctr_pct": 1.34,
      "ticket_price": null,
      "ticket_price_currency": "n/a",
      "roas": 130,
      "derived_fields": [],
      "notes": "TikTok-reported 130x ROAS, 20M+ impressions; won TikTok Ad Awards 2023. No cost per ticket published. Currency not stated (agency is EU-based).",
      "source_publisher": "NYBA",
      "source_url": "https://www.nyba.ai/blog/tiktok-ads-for-events",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "socialseason-rodeo-north-shore-2026",
      "event_name": "National Rodeo Co. – North Shore date",
      "event_type": "Rodeo / family event",
      "city": "North Shore",
      "region": "Not stated",
      "country": "AU",
      "platform": "Meta",
      "period": "2025–26 season",
      "currency": "AUD",
      "ad_spend": 11965,
      "tickets_sold": null,
      "cost_per_ticket": 2.2,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "AUD",
      "roas": 30.5,
      "derived_fields": [],
      "notes": "Sold out. Best market in the series, so a best case, not typical.",
      "source_publisher": "Social Season",
      "source_url": "https://www.socialseason.com.au/case-studies/national-rodeo-co-stampede-series",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "socialseason-rodeo-series-2025",
      "event_name": "National Rodeo Co. Stampede Series (11 events)",
      "event_type": "Rodeo / family event",
      "city": "Multiple (11 events)",
      "region": "NSW, VIC, QLD",
      "country": "AU",
      "platform": "Meta",
      "period": "Oct 2025–May 2026",
      "currency": "AUD",
      "ad_spend": 302000,
      "tickets_sold": 62694,
      "cost_per_ticket": 4.82,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 65.4,
      "ticket_price_currency": "AUD",
      "roas": 13.6,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Page shows '$'; Australian agency, assumed AUD. Ticket price = ~$4.1M gross / 62,694 tickets. Agency says Meta attribution captured only ~half of real sales; CPT is media cost per total ticket.",
      "source_publisher": "Social Season",
      "source_url": "https://www.socialseason.com.au/case-studies/national-rodeo-co-stampede-series",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "50–100"
    },
    {
      "id": "sonet-chase-rice-tour-2025",
      "event_name": "Chase Rice – Go Down Singin' tour (29 dates)",
      "event_type": "Concert tour",
      "city": "Multiple (29 dates)",
      "region": "USA",
      "country": "US",
      "platform": "Meta",
      "period": "Jul–Nov 2025",
      "currency": "USD",
      "ad_spend": 9600,
      "tickets_sold": 6813,
      "cost_per_ticket": 1.41,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 45.0,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Avg CPC $0.20. Ticket price = $306.6K est. revenue / 6,813. Three waves: $1.30, $1.41, $1.36 per ticket roughly.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/chase-rice-go-down-singin-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "25–50"
    },
    {
      "id": "sonet-don-broco-usa-tour",
      "event_name": "Don Broco – USA tour",
      "event_type": "Concert tour",
      "city": "Multiple",
      "region": "USA",
      "country": "US",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "GBP",
      "ad_spend": 2500,
      "tickets_sold": 7695,
      "cost_per_ticket": 0.32,
      "cpm": null,
      "ctr_pct": 7.0,
      "ticket_price": 35.24,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Spend in GBP, revenue in USD (as published). Ticket price = $271,200 / 7,695. 49% landing-page CVR. Outlier-low CPT.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/don-broco-usa-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "25–50"
    },
    {
      "id": "sonet-heartworms-london",
      "event_name": "Heartworms – London headline show",
      "event_type": "Concert",
      "city": "London",
      "region": "England",
      "country": "UK",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "GBP",
      "ad_spend": 450,
      "tickets_sold": null,
      "cost_per_ticket": 2.0,
      "cpm": null,
      "ctr_pct": 4.27,
      "ticket_price": null,
      "ticket_price_currency": "GBP",
      "roas": null,
      "derived_fields": [],
      "notes": "16% landing-page purchase conversion; 464% stated ROI.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/heartworms-london-headline-show",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "sonet-kaleo-usa-tour",
      "event_name": "KALEO – USA tour",
      "event_type": "Concert tour",
      "city": "Multiple",
      "region": "USA",
      "country": "US",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": 3100,
      "tickets_sold": 1632,
      "cost_per_ticket": 1.91,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 50.0,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Ticket price = $81.6K est. revenue / 1,632. 9,791 clicks to buy.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/kaleo-usa-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "50–100"
    },
    {
      "id": "sonet-paula-tape-london",
      "event_name": "Paula Tape – London headline show",
      "event_type": "Concert",
      "city": "London",
      "region": "England",
      "country": "UK",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "GBP",
      "ad_spend": 350,
      "tickets_sold": null,
      "cost_per_ticket": 2.0,
      "cpm": null,
      "ctr_pct": 4.0,
      "ticket_price": null,
      "ticket_price_currency": "GBP",
      "roas": null,
      "derived_fields": [],
      "notes": "Sold out 3 days early. 20% landing-page purchase conversion. Fans/followers/lookalikes.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/paula-tape-london-headline-show",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "sonet-phaseone-na-tour",
      "event_name": "PhaseOne – TERRANOVA tour (30 dates)",
      "event_type": "Concert tour",
      "city": "Multiple (30 dates)",
      "region": "North America",
      "country": "US/CA",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": null,
      "tickets_sold": 5470,
      "cost_per_ticket": 1.71,
      "cpm": null,
      "ctr_pct": 5.0,
      "ticket_price": 52.23,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Ticket price = $285.7K estimated revenue / 5,470 tickets. Stated ROI 3,048%.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/phaseone-terranova-album-tour-north-america",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "50–100"
    },
    {
      "id": "sonet-saint-motel-usa-tour",
      "event_name": "Saint Motel – USA tour",
      "event_type": "Concert tour",
      "city": "Multiple",
      "region": "USA",
      "country": "US",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": 8300,
      "tickets_sold": 4058,
      "cost_per_ticket": 2.06,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 41.55,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Ticket price = $168.6K est. revenue / 4,058. 12,483 clicks to buy.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/saint-motel-usa-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "25–50"
    },
    {
      "id": "sonet-southall-usa-tour",
      "event_name": "Southall – USA tour",
      "event_type": "Concert tour",
      "city": "Multiple",
      "region": "USA",
      "country": "US",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": 11500,
      "tickets_sold": 8000,
      "cost_per_ticket": 1.44,
      "cpm": null,
      "ctr_pct": 5.5,
      "ticket_price": 25.0,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [
        "ticket_price"
      ],
      "notes": "Ticket price = $200K revenue / 8,000. 20.5% landing-page CVR.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/southall-usa-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "25–50"
    },
    {
      "id": "sonet-tyler-halverson-tour",
      "event_name": "Tyler Halverson – Back to School tour",
      "event_type": "Concert tour",
      "city": "Multiple",
      "region": "Not stated",
      "country": "Not stated",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": 1600,
      "tickets_sold": 700,
      "cost_per_ticket": 2.29,
      "cpm": null,
      "ctr_pct": 5.0,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": null,
      "derived_fields": [],
      "notes": "23% landing-page conversion; 90% of tickets sold across dates.",
      "source_publisher": "Sonet",
      "source_url": "https://www.sonet.music/case-studies/tyler-halverson-back-to-school-tour",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "swifty-uk-niche-festival-best",
      "event_name": "Long-running UK niche festival – best campaign",
      "event_type": "Festival",
      "city": "Not stated",
      "region": "Not stated",
      "country": "UK",
      "platform": "Paid social (not specified)",
      "period": "Multi-year",
      "currency": "GBP",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": 2.59,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 150,
      "ticket_price_currency": "GBP",
      "roas": null,
      "derived_fields": [],
      "notes": "Lowest cost per purchase the agency reports, on ~£150 tickets. Other lows £2.60, £3.64, £5.00. Cherry-picked best case.",
      "source_publisher": "Swifty Social",
      "source_url": "https://swiftysocial.co.uk/case-study/case-study-niche-festival-marketing/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "100+"
    },
    {
      "id": "swifty-uk-niche-festival-worst",
      "event_name": "Long-running UK niche festival – worst campaign",
      "event_type": "Festival",
      "city": "Not stated",
      "region": "Not stated",
      "country": "UK",
      "platform": "Paid social (not specified)",
      "period": "Multi-year",
      "currency": "GBP",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": 21.74,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": 150,
      "ticket_price_currency": "GBP",
      "roas": null,
      "derived_fields": [],
      "notes": "Highest cost per purchase on any campaign, as stated by the agency. Kept to balance the best case.",
      "source_publisher": "Swifty Social",
      "source_url": "https://swiftysocial.co.uk/case-study/case-study-niche-festival-marketing/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "100+"
    },
    {
      "id": "toneden-concord-gjones",
      "event_name": "G Jones at Concord Music Hall (on-sale Stories ads)",
      "event_type": "Concert",
      "city": "Chicago",
      "region": "IL",
      "country": "US",
      "platform": "Meta",
      "period": "Not stated",
      "currency": "USD",
      "ad_spend": 25,
      "tickets_sold": null,
      "cost_per_ticket": 1.19,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "USD",
      "roas": 64.2,
      "derived_fields": [],
      "notes": "Tiny $25 Instagram Stories test; published by ToneDen (a vendor). Treat as anecdote.",
      "source_publisher": "ToneDen via CaseStudies.com",
      "source_url": "https://www.casestudies.com/company/toneden/case-study/concord-music-hall-customer-case-study",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "traficum-circus-local-2026",
      "event_name": "Circus I Love You – first local campaign",
      "event_type": "Circus",
      "city": "Not stated (local dates)",
      "region": "Not stated",
      "country": "FR",
      "platform": "Meta",
      "period": "2026",
      "currency": "EUR",
      "ad_spend": null,
      "tickets_sold": null,
      "cost_per_ticket": 2.66,
      "cpm": null,
      "ctr_pct": null,
      "ticket_price": null,
      "ticket_price_currency": "EUR",
      "roas": null,
      "derived_fields": [],
      "notes": "Optimized on AddToCart (no Purchase pixel); CPT rebuilt weekly from ticketing-platform sales. Cost per add-to-cart €4.44.",
      "source_publisher": "Traficum",
      "source_url": "https://traficum.com/en/blog/meta-ads-evenementiel-billetterie-2026",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "Unknown"
    },
    {
      "id": "wisemedia-prohibition-lounge-calgary-2026",
      "event_name": "Prohibition Lounge jazz/tribute shows (9 shows)",
      "event_type": "Live music (jazz / tribute)",
      "city": "Calgary",
      "region": "AB",
      "country": "CA",
      "platform": "Meta",
      "period": "15 Aug–13 Sep 2026",
      "currency": "CAD",
      "ad_spend": 2664,
      "tickets_sold": 178,
      "cost_per_ticket": 14.97,
      "cpm": [
        8.84,
        14.65
      ],
      "ctr_pct": null,
      "ticket_price": 33.39,
      "ticket_price_currency": "CAD",
      "roas": 2.2,
      "derived_fields": [],
      "notes": "Page shows '$'; Calgary venue, assumed CAD. Per-show CPT ranged $6.61–$24.35; warm retargeting ad set hit $2.84. Moving broad audience to 45–65+ cut CPT from $12–17 to $9.98.",
      "source_publisher": "Wise Media (codywise.io)",
      "source_url": "https://codywise.io/work/prohibition-lounge/",
      "source_type": "public case study",
      "verified_on": "2026-10-18",
      "price_band": "25–50"
    }
  ]
}