Methodology

Short version: today this is 27 results copied from 22 public case studies, each linked. It is not yet a random sample, and it leans toward success stories.

Where the early data comes from

Every current row is marked public case study. We found agency and freelancer write-ups that publish real numbers for event ad campaigns, mostly on Meta, and copied the figures exactly as published. We did not invent, estimate, or fill in any number.

That has a bias you should know about. Agencies publish their wins, not their flops, so the low end of every range here is optimistic. Where a source gave both its best and worst campaign we kept both.

What each number means

• Cost per ticket: ad spend divided by tickets the publisher attributes to the ads. Usually that is platform-reported purchases; a few sources reconciled against their ticketing system, noted on the row.
• CPM: cost per 1,000 impressions. CTR: link clicks ÷ impressions.
• Ticket price band: from the stated ticket price, or revenue ÷ tickets when the page gives both. Bands use the number in its own currency (Under 25, 25–50, 50–100, 100+).
• Fields marked calc were calculated by us from other figures on the same page. Everything else is copied.
• Currencies are as published and never converted. Compare like with like.

How a row gets in

1. The source is publicly reachable and states the figure for a specific event, tour or series.
2. We record the URL, publisher and the date we checked it. An automated check re-tests every link.
3. If a page gives spend, tickets and cost per ticket, our validation script checks the arithmetic agrees within 5%.
4. Ranges described as "typical" or "representative" without a real campaign behind them are excluded.

Community submissions

Submitted results go into a review queue. A person checks them (and the proof link, if given) before a script turns them into a row marked community submission (reviewed). Your name and email are never published.

How this site makes money

Planned: sponsorships from event-industry tools and referral links to ticketing platforms. Any sponsored or affiliate link will be labelled. Sponsors never change the numbers.

Who runs it

CostPerTicket is run by Bold & Visible, an Edmonton events and promotion company behind BV Presents. Data last checked 2026-10-18.