Event ad budget calculator
How much will ads cost to sell your show, and what's the most you can pay per ticket before you lose money?
Your numbers
–ad budget range
- Break-even cost per ticket
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- Net revenue from these tickets
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- Profit after ads (low → high CPT)
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- Ads as % of gross ticket sales
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Benchmarks are published case studies in mixed currencies, mostly best-case wins. Treat the low end as optimistic. The break-even ignores bar sales and merch.