Event ad benchmarks · Meta · TikTok
What should a ticket cost you in ads?
Real cost-per-ticket, CPM and CTR numbers from published event campaigns, broken down by event type, city and ticket price. Every row links to its source.
27campaign results
22public sources
2.44median cost per ticket*
*Median of 24 published figures in their own currencies (not converted). Case studies skew toward wins.
| Event | Type | City / region | Platform | Ticket price | Cost / ticket | CPM | CTR | Source |
|---|
Click a row for notes. calc = we calculated it from figures on the same page. Sort by clicking a column header.